Behind
the Crown
At MADE RICHER, we embody the indomitable spirit of champions, honoring the pursuit of excellence, determination, drive, and resilience required for victory. We understand that winning often demands unwavering commitment and perseverance, transcending initial setbacks to emerge triumphantly. We fervently believe that anyone can achieve victory through a resolute mindset. Through fashion, we illuminate how the quest for triumph can ignite inspiration across diverse paths. Whether in athletics or commerce, our brand spans the spectrum, exalting the toil that propels achievement, and the adaptability essential for sustained relevance. This goes beyond a mere campaign for us at MADE RICHER – it's a celebration of your confidence, your thirst for growth, and your victorious mentality. It's a narrative of the trials needed for success, of the ardor and tenacity dedicated to the pursuit of eminence. It speaks to the unwritten legacies waiting to be shaped and the aspirations poised to materialize. It serves as a global reminder that aspiring to triumph, to flourish in your craft, is a noble pursuit.
Before
the Crown
As a young kid, around 9 or 10 years old, I vividly remember walking into my mom's room and seeing a pile of money spread out on the bed. I couldn't help but be fascinated, my eyes wide with curiosity. I asked her how much it was, if I could touch it, and even posed with it. I realized then that I wanted money. My mom's response was unapologetic and straightforward – she said, "Dabo, you have to work for money. More importantly, you have to keep it coming in consistently. It's not just about saving it, it's about making sure there's always more coming in." She explained that richness doesn't last forever, but the drive to become richer does.
From that moment on, I fully embraced the MadeRicher mindset. It's not just about money; it's about continual growth. It's about learning, evolving, and becoming better in every aspect of life – whether it's wealth, health, relationships, or personal development. I've been in that headspace ever since. This is the essence of the brand – it's a mindset that encompasses not only financial wealth, but also continual progress, perpetual growth, and the relentless pursuit of a richer life.
Preserve, Conserve, Protect, Sustain, Hold, Defend and Guard
the Crown
In a world where the stakes are higher than ever, the thirst for growth and a victorious mentality are the prerequisites for achieving success and embodying the MadeRicher ethos. The narrative of financial achievement is evolving rapidly, and the benchmark for prosperity has transformed. A million dollars has become the new hundred thousand, signifying the heightened aspiration for financial abundance.
The changing tides of fortune mean that individuals must strive to amass wealth by any means possible and diligently preserve it. The landscape is shifting, and a paradigm of dichotomy is emerging—no longer is there a middle class; it is a world defined by the binary of the Rich or the Poor. Every individual is confronted with the imperative decision of which side of the spectrum they will reside on, and this decision must be robustly anchored in an unwavering sense of confidence.
The tale of the modern era is one marked by audacious determination and the relentless pursuit of a burgeoning hierarchy. It is a narrative that beckons individuals to rise above, to envision a future steeped in abundance and prosperity, and to claim a place among the victors who steadfastly embrace the MadeRicher mindset.